The 510 Realm

Interbrand has just released it's rankings for 2013 and Nissan is now ranked the number 9 brand globally.

Rankings by interbrand for top 12 car companies globally are:

1 Toyota
2 Mercedes Benz
3 BMW
4 VW
5 Ford
6 Hyundai
7 Audi
8 Porsche
9 Nissan
10 Kia
11 Chevrolet
12 Ferrari

Not a bad showing for Nissan ....

What was the criteria?

Nissan used to be much higher up that list....

Byron

VW recently stated they are pushing to be #1, looks like their on the way.

Beats me, Interbrand are the guys that go around valuing company brands. These are the guys that rank apple and google 1 and 2 and coke 13 ...

jason wrote:Beats me, Interbrand are the guys that go around valuing company brands

That's a weird mix of pedestrian and luxury brands...

VW has said they want to be the largest (i.e. sell the most cars) manufacturer.

I don't think Toyota will ever be passed, not anytime soon anyway. I'm surprised Mercedes is number two; seems like 3/5 cars I see is a Toyota/Lexus.

This is meaningless without knowing what it is that's being ranked.

Total sales, profit, recalls, number of employees, customer loyalty, environmental lawsuits, posters on bedroom walls, what?

When determining the top 100 most valuable global brands, Interbrand examines three key aspects that contribute to a brand’s value:
The financial performance of the branded products or service
The role the brand plays in influencing consumer choice
The strength the brand has to command a premium price, or secure earnings for the company

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I'm pretty sure that all means next to nothing and is completely subjective. Given the ho-ha that the "Apple is #1" brought (and Interbrands fawning over Cook who hasn't actually done anything), it looks like little more than a PR stunt for Interbrand (and various top companies).

Aside from the GT-R, is there anything in Nissan's current stable that is attractive to any of us?

NO!!!!!!!! Most certainly NOT. Nissan has been useless since the mid 90s.

The word JUKE...comes to mind....

what in Holy Hell were the designers thinking...personally..I think they brought the designers of the F10 Sunny out of retirement.....

... or the Aztec design team.

Mike, you and I on the same page, I thought of the Aztec when I grabbed that picture!

I wouldn't want the red one above, but I very much like this one below:

I was behind this in the Tommy's drive-thru a week or so ago...



I thought the Juke was hideous when it was first revealed, but they've grown on me. They seem like a fun little car. 1.6 I-4 AWD.